We decided to base our music video on a story-based narrative of a dog that has run away from the owner. We decided to show both sides of the story and this meant that in editing we had to include roughly the same ammount of attention on both the dog running away and the owner looking for the dog.
To make the story more interpretable for the viewer, we decided to use Ferdinand de Saussure's concept of 'Course on General Linguistics' (1916). In this, Saussure describes the science of signs as semiology, that is, the deconstruction of the significance of images and words, the meanings of images and thus the associates the audience brings to the symbol. Thus, we decided to use this idea with a lost dog sign which would mean that the audience were away of the narrative.
As well as this, we also wanted to use Rolan Barthes focus on 'Mythologies' (1973) who further discussed the semiology of images. Like Saussure, he breaks down the myth as a type of speech into three components:
1. The signigifier- the associations
2. The Signified- the meaning behind the associations
3. The sign- the Signifier and the Signified are interwoven in the shape you see.
Early Soviet Cinema
Feature-length agitation films in 1918-21 were important in the development of the film industry. Innovation in Russian filmmaking was expressed particularly in the work of Eisenstein. The "Battleship Potemkin" was noteworthy for its innovative montage and metaphorical quality of its film language
