Theoretical Evidence

As mentioned earlier, we wanted our piece to have a modern, contemporary feel to it which addressed issues within today’s society. We had to look into social groups and discover whether it was possible to give a set group of people a label based on collective characteristics or traits. Furthermore, we believed that our music video could be from what Dan Gillmor refers to as looking specifically at ‘citizen journalism’ and we, as ordinary people are participating in politics and news by producing our own accounts of real events and commenting ‘immediately (and loudly) on ‘official’ journalism’.

Further Developments

To start of with, we had to look into genres and think about which genre we would like to use for our music video. From the offset, we had decided that we wanted a unique genre which was different and less known to the public. As a group, we also agreed that the less lyrics the better. In terms of narrative structure, we wanted ours to be disjuncture. We believed that the visuals should be capturing and engage the audience and through this we wanted to use a number of symbolic meanings, for example the use of blood inferring pain.

We also wanted to bring in a modern, political feature. Thus, as a group we had decided that either gun crime or knife crime should be addressed. We thought that knife crime was a key issue in today’s society and thus chose to address this issue in our music video.

Our Genre: Electro Music

From its origins, the definition of the electro sound is the use of drum machines as the rhythmic base of a track; however as the style has evolved, and with the advent of computer usage in electronic music, the use of drum machines has become less and less practical and widespread. Electro drum patterns tend to be electronic emulations of breakbeats, with kick drums, and usually a snare or clap accenting the downbeat. The difference between electro drumbeats and breakbeats (or breaks) is that electro tends to be more mechanical, while breakbeats tend to have more of a human-like feel, like that of a live drummer. The definition however is somewhat ambiguous in nature due to the various use of the term.

(Information provided by www.wikipedia.com)

1. What age group do you fit into?

The results from this showed that the majority of people who filled out the questionnaire were aged 13-14.The second largest age group was 17-18.

2. What genre of music do you listen to?

This conveys that a small majority of the people who completed the questionnaire prefer ‘Dance’ genre. The second largest preferable genre was R&B.

3. What do you like to see in a music video?

The results from this showed that the slight majority like seeing women in music videos. As well as this, it also shows that dancing is liked by many.

4. Do you like a political message to be addressed in a music video?

The results from this conveyed that the vast majority of people who completed the questionnaire do not like a political message to be addressed in a music video.

5. Do you think global issues should be addressed in a music video?

The results from this showed that the vast majority of people think global issues should be addressed in a music video.

6. Does the cover of the CD affect your choice of purchase?

This shows that there is a slight majority of people who feel that the cover of the CD does affect your choice of purhase.

7. Do you like animation in the music video?

This shows that there is a slight majority of people who prefer animation in a music video.

Questionnaire and Analysis

1. What age group do you fit into?

2. What genre of music do you listen to?

3. What do you like to see in a music video?

4. Do you like a political message to be addressed in a music video?

5. Do you think global issues should be addressed in a music video?

6. Does the cover of the CD affect your choice of purchase?

7. Do you like animation in the music video?