This was the costume that we used in our music video. We thought it was similar to that of 'Deadmau5' who are a band who use a mouse costume as their symbol in the song; "Ghosts and stuff". In that video, a human is placed in a ghost costume playing pranks and running around town aimlessly, which could change the mood but keep it serious and this was something which we wanted to renact.
How to analyse a music video...
Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)
Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
There is often intertextual reference (to films, tv programmes, other music videos etc).
Editing Process
Once we had succesfully filmed, we had to enter the editing process.
Adobe Premiere is a video editing software package suitable for both amateur enthusiasts and professionals. It can be purchased and used alone, or alongside other applications such as Adobe Photoshop & After Effects. Premiere has been around for a long time and enjoys a very stable user base. It is a solid, professional-level application which will be more than adequate for most editing situations
Logging and Capturing the Video
Before being able to start the editing you must first batch capture the video footage, to do this you first need to place the mini-DV tape in the camera and connect it up to the camera before turning on premiere pro. There are a few settings which you need to change before starting the capturing for instance the files locations, the reason for doing this is the fact that you want all your files to be appropriately placed.To begin playing your tape, you can use the Play, Stop, Pause, Fast Forward and Rewind buttons below the Viewer window.
To capture the footage it is a simple process of setting in and outputs on the tape, which is done by is to first go through your tape and log the clips you want to capture by creating in and out points.Then when you're done selecting all the clips you want, you can do a Batch capture to capture them all at once. On the keyboard there are a selcetion of shortcuts to help create the project easier. Such as the i key which will create an in point to begin logging the clip,when the clip has reached the point where you want to stop capturing it, on your keyboard click on the o key, which will create an out point to stop logging the clip.Then click on the button for Log In/Out and then create a name for the file. Once this is completed throughout the video click the bacth capture record button and all the clips will be put in order and downloaded from the tape to the computer.
Transitions
A transition is the way one shot changes to the next. By default, if two clips are placed next to each other in the timeline, the transition is a cut.To make more interesting transitions such as dissolves, wipes and effects, use the transitions available in the Effects window.
Thankfully, due to the advanced equipement at school, we were able to use the technology to use things such as the 'razor' tool that would enable us to cut certain shots, replicate them and undoubtedly improve our music video.
The image to the left is how we utilised the cross dissolve effect, the effect of overlapping two images at once. What we had done was overlap a long shot with a close-up but at different angles. This helps to give the viewer a good idea of what is going, what we found good about the effect was that it was not only a second long whereas it last about three seconds so giving the viewer enough time to consume the images placed on the screenWith the programme you can also make straight cuts, for that fast and sharp effect which we were looking for, for instance creating cuts between the music. The best way for fast cuts was to pause as the beat was about to change and use the razor tool to chop the clip in two too make that fast cut.Whilst editing we decided to experiment on certain shots, it was simple to experiment as every effect which was placed onto a clip can easily be removed. The reason for experimenting was that we wanted too see a lot of different effects and see which ones suited our video best. Some of the effects that we played around with were ghosting, Motion blur which creates action lines of image, leaving a blurry image which changes from brightness and then contrasts and we played around with the Speed and duration of the video clip which increases as well as decreases the speed of the shot.
