Further Developments

To start of with, we had to look into genres and think about which genre we would like to use for our music video. From the offset, we had decided that we wanted a unique genre which was different and less known to the public. As a group, we also agreed that the less lyrics the better. In terms of narrative structure, we wanted ours to be disjuncture. We believed that the visuals should be capturing and engage the audience and through this we wanted to use a number of symbolic meanings, for example the use of blood inferring pain.

We also wanted to bring in a modern, political feature. Thus, as a group we had decided that either gun crime or knife crime should be addressed. We thought that knife crime was a key issue in today’s society and thus chose to address this issue in our music video.