Post Production Analysis
This work was done with Greg
On the 11th of march we conducted our A2 music video, to some students with a turn out of 23 people aged from 16-18. The analysis of what we found out will be shown below, i haven't specifically analysed all 7 question but 5 of the most interesting outcomes. Seeing as our school has a sixth form it was a case of only having a range of 16-18 year olds to view our product, question 1 asks what is your sex and from the 23 candidates which showed up it was 11 boys and 12 girls. This helped us to get an equal amount of boys and girls, we did little advertising and the majority of students that came, came with an open-mind as they were unsure of what the music could of been.
For our second question which i felt was most effective seeing as we often asked whats the significance of the dog and people confused of its presence. The dog character was placed in our music video as part of our narrative which was a pastiche as well as parody, the dog was part of the owner as he had lost his dog. The ratio of students which understood the narrative as well as the significance of the dog was 15 said yes and 8 said no to the understanding of the dog, we knew not everyone would understand its significance as a group its not particularly clear in the video of its significance. These statistics give us feedback on how we can learn to make a stronger meaning in the video.
The third question asks if you have ever heard the song, seeing as our artist Jonny Hants was found on My-space and not a mainstream artist it would be hard to find people who had heard his music before. However out of the 23 student we asked there was one person who had heard some of his music and were intrigued to find out where this person had heard the music before, he told us that he viewed his profile on You-Tube and listened to a few of his tracks. It was interesting to find someone who had heard his music before, and the student was male, we found some of Jonny Hants' lyrics to be depressive and upsetting. We where not expecting anyone to have heard his music before seeing as he is a small artist.
In question four we decided to ask the audience: As a result of watching the music video, would you consider buying this song?". This question was useful as our main aim was to market the song, make the Music Video, CD Cover and Website, all of these were to make an impact on the consumer and to make them want to purchase the music. With the results that we obtained were interesting as there were 18 people who would buy the music and 5 people who were not interested in purchasing the music. We also helped people to hear less mainstream music than the usual music which people would normally listen too. The fith question which we asked was "Do you think having the pianist in black and white worked". This question was useful as it helped us to see if what we decided worked, the result were relitavely one sided with 20 people who said yes and 3 people who said no. We were happy with these results as we spent time flickering between colour and black and white, the main advantage to having black and white was to iron out some inpurities and make them look less noticeable.
Our sixth question "Do you like the use of effects such as dip-to-black", these video transitions that we had put in were for added effect and smother movement from the first shot to the next one without having a pure straight cut. The results were 18 people said yes to having dip-to-black and 5 people who disagreed with it, we left a space to write below, if said no please respond why. Only 2 out of the 5 responded to that section and one quote from it was "I prefer fast cuts rather than slow transitions between shots", we took this criticism on board and could see where people were coming from as other music videos are very fast and over 100's of different shots interlinking.
The seventh question was most vital for our production as it asked the question which was key to the success of our vide, "Do you think a music video is possible to persuade you to purchase a song?". The result were equal 12 people said yes and 11 people said no, for many people they cannot be easily persuaded by a music video and have a certain taste in music and the video just comes with the music, there are some very well known music videos and iconistic one which people remember, that helps to keep the music strong with a well made music video.
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